ATL · NYC · Touring Internationally

Creative and technical production for the world's biggest stages.

Twenty years building live entertainment, concert and broadcast productions — from initial visualization to on-site direction and post-show wrap. Arena tours, global festivals, and on-air broadcast stages for top-tier artists.

Book a callSee credits
Stage rigging trusses and atmospheric haze cut by beams of light during load-in
REEL_2024.MOVISO 6400 / F2.8
Years
20
Tour Rev.
$100M+
Countries
20+
Trusted by ↳
  • Playboi Carti
  • Jhené Aiko
  • Chris Brown
  • Ken Carson
  • 2 Chainz
  • Teyana Taylor
  • Coachella
  • Rolling Loud
  • Lollapalooza
  • The GRAMMYs
  • BET Awards
  • NBA Finals

[01] Selected Credits

Operational History

TOUR_REV: $100M+ / LAST_UPDATED: 2026-Q2
  • CHRIS BROWN — BREEZY BOWLWorld TourProduction Manager2025
  • JHENÉ AIKO — REDEMPTION EXPERIENCENorth American TourProduction Manager2025 – 26
  • PLAYBOI CARTI — KING VAMP / ANTAGONIST 2.0Arena TourProduction Manager2023 – 24
  • KEN CARSON — CHAOS TOUREU / UK TourProduction Manager2025
  • COACHELLA / ROLLING LOUD / LOLLAPALOOZAFestival Headline BuildsShow Designer / TDOngoing
  • THE GRAMMY AWARDS / BET AWARDSTelevised BroadcastStage Design & ExecutionMulti-year
  • NBA FINALS HALFTIMELive BroadcastProduction ManagerRecurring

[02] Services

Three departments. One point of contact.

S/01ACTIVE

Production Management

Full-cycle show oversight from design feasibility to final load-out. Budgeting, scheduling, and risk mitigation for complex touring environments.

  • Tour budgeting
  • Advance & routing
  • Crew scheduling
S/02ACTIVE

Technical Direction

Structural rigging, automation systems, and synchronized media playback. Translating creative deck concepts into a tourable technical reality.

  • Rigging plots
  • Automation cueing
  • Media servers
S/03ACTIVE

Vendor Coordination

Global procurement of lighting, audio, video, and staging providers. Rider negotiation, freight, and carnet across EU, UK, and North America.

  • RFP & contracts
  • Freight & carnets
  • Local crew sourcing

[03] Bio

Bradford McWhorter

Founder & Executive Producer · ATL / NYC / Global

Twenty years engineering live entertainment, concert and broadcast productions for top-tier artists. Founder of a multidisciplinary production agency delivering cutting-edge creative and technical solutions, from initial concept and visualization to on-site direction and post-show wrap.

Full-scale tour direction for Playboi Carti, Jhené Aiko, Chris Brown, Ken Carson, 2 Chainz, and Teyana Taylor. Show design and programming across Coachella, Rolling Loud, Lollapalooza, Made in America, Essence Fest and Wireless London. On-air stage execution for the GRAMMYs, BET Awards, NBA Finals Halftime and Jimmy Kimmel Live.

Day-to-day: six- and seven-figure budgets, international touring schedules, and cross-functional creative and technical teams. Hands-on with Ableton Live, GrandMA, Playback Pro, Vectorworks, and previz pipelines (Depence, WYSIWYG).

"Our greatest strength is us. We lean into our unique skill sets and experiences to give clients an experience that can't be duplicated."
— Bradford McWhorter

[04] Contact

Ready for the next load-in?

Routing decks, advance docs, and rider PDFs welcome. I reply within 48 hours, faster on show days.

brad@bradtheproductionmanager.comDownload CV.pdf
Base
ATL · NYC
Coverage
NA · EU · UK · Global
Phone
On request
Availability
Q1 2026 open